Caitlin Van Orden
Fundraising | Marketing | Communications
MY WORK
Here you will find samples of online campaigns and graphics I've created as well as my writing. Enjoy!
Sampe of Infographics
This is an infographic I created to promote the League of Women Voters award-winning VOTE411.org online election tool.
This is an infographic I created for the League of Women Voters to explain the high school voter registration program.
This is one of two infographics I created to promote the anniversary of the National Voter Registration Act, which the League of Women Voters helped to pass. The image was used in our social media campaign.
This is a simple graphic I created for the League of Women Voters that was used in email, on our website and in our social media to with a Happy Thanksgiving to our supporters.
This is one of two infographics I created to promote the anniversary of the National Voter Registration Act, which the League of Women Voters helped to pass. The image was used in our social media campaign.
Sample of Images
Online Campaigns
March On
​
I was working at the Center for Community Change (CCC) in August 2013, during the 50th anniversary of the March on Washington for Jobs and Freedom. CCC builds national movements, giving voice to low-income people, especially low-income people of color, to change the policies that affect their lives. This anniversary was a great opportunity to help our donors connect to one of the most successful social justice movements in the last century.
The concept was an email share campaign, asking donors to select the card the connected most with them and then sharing it with a person or people who kept them inspired to 'March On' in the fight for social justice. I produced all of the cards using Adobe Fireworks and then used Blue State Digitals Card feature to create the campaign.
Fight Poverty NOW
​
In late 2013, CCCAction (formerly Campaign for Community Change) launched a new iniative focused on reducing poverty in the U.S. through a focus on improving and expanding jobs. The organization was facing a challenge in explaining our work in simple terms and clearly emphasizing the value of our theory of change.
As part of the rollout of the program to the donor audience, I developed this video using PowToon. The aim was to describe the organization's work and its impact in as clear and simple terms as possible. The video was deployed via email and social media to online audiences.
Samples of My Writing
Working at Non-Profits: How to Ensure You're Working for an Effective Non-Profit and Making a Difference
August 20, 2015
Managing Downtime at Work: More Productive Ways to Use "Office Downtime" than Perusing Facebook
August 18, 2015
Articles
Here are some of the articles I've written as a contributor to SharpHeels.com, a career, fashion and lifestyle website for professional women.
This is just a sample of fundraising and marketing pieces I've created in service to larger campaigns. If you're interested in more details about these campaigns, please contact me. >>
Blog Posts
Here are some of the blog posts I've written for the Center for Community Change.
Flash Boys: How to Stand Up Against Powerful Elites and Win
May 14, 2014
Why I Won't Be Quiet
Ghost written based on interview
March 28, 2014
The Other War on Women
February 6, 2014
Ohio Bus Tour Series
May 2013
Organizational Writing
Throughout my career I have worked as an organizational writer in various forms. Here is a sample of an Annual Report I wrote for the League of Women Voters.
